amiga-news.de - AmigaWorld: Ten questions per week at Fleecy Moss

10.Mar.2003
AmigaWorld (ANF)

AmigaWorld: Ten questions per week at Fleecy Moss
"We at AmigaWorld are proud to announce that Amiga's Chief Technology Officer Fleecy Moss has agreed on offering us weekly Questions and Answers sessions." (Update, 17.03.2012, cg: integrated the actual interview into the news item, since the original document is no longer available on the net):

1) Rebel: "Why SO silent? AInc has been quiet for months at a time, giving the naysayers, and rumour mongers a chance to do more damage, and divide the community even more.".

Fleecy: As my mother used to, and still does say to me 'Don't say anything unless you have something to say.' Keith Blakemore Noble pointed out on ANN that this is what we said we would do when we bought the company in 2000 and then we went back on this pledge. The problem we have, although it is a good problem is that the Amiga has a community and the community wants to know what is going on, more so given the nightmare of the last eight years.

Our initial policy was thus to say nothing until we had news to share. With all the requests we then got for news, it became very difficult for us to keep to our policy. We thus resurrected the Executive Updates but in these we made the mistake of sharing status and progress information and as anyone in business knows, business is a distillation process - 100 leads may lead to 20 contacts which lead to 5 contracts which may, if you are lucky lead to 1 deal.

Even more unfortunate, the deals we were able to announce, the Sharp Zaurus, the Nokia MediaTerminal, the Sendo Z100 were pulled out from under us - the Zaurus for Sharp internal reasons, the MediaTerminal because of the collapse of ITV digital and another Germany company and the Sendo situation is well understood (although there is still hope there of a new deal based upon the unique advantages of the AmigaDE).

So, in terms of news items we haven't done too well.

To add to this (and many will shout and scream about this but it is true), Amiga Inc has been under attack from several groups who have other axes to grind, whether they want an x86 solution, AmigaOS open sourced, protection code and licencing removed from AmigaOS4.0 or want to encourage people to move to another platform whilst claiming it is an Amiga. Of course in a community there is disagreement but in a community that disagreement is either tolerated or the community splits apart. Everything we were saying in public was being taken apart and turned to support whatever was the position of the poster.

In the end, we decided to revert back to our original policy since it became apparent that all anyone really cared about was the release of AmigaOS4.0. This then brought us full circle to the original situation, that when saying nothing, noisemakers will rush to fill the silence. If you don't counteract the rumours then its because they are true and if you do pop up to counteract them then that must be because they are true. The only way to win is to get AmigaOS4.0 out the door and so that is what we are concentrating on at the moment.

Part of the reason for this Q&A; service is to rubbish the claim that we won't talk to the community. We just won't say anything if it isn't 110% guaranteed anymore and that is the way people seem to want it.

2) SlimJim: "It is well known that this first release of AOS4 is mainly aimed for the existing user-base and eventual old Amigans. What is Amiga Inc's (overall) marketing strategy with respect to AmigaOS4 + Aone (once they become available)?".

Fleecy:

Move the community to new hardware and operating system.
Develop audio and 2d/3d productivity architectures with Amiga and non Amiga developers
Create applications to take advantage of these architectures to carve out solution markets
Support development of applications that round the appeal of the platform - browser, email client, word processor
Integrate with the AmigaDE to open access to multiple platform markets, both open and solution based
As we build the application base to where it can successfully provide for different roles, we will then push it out into those markets.

In short, there is no point in pushing the Amiga into a market where it is not yet ready to provide an adequate solution or it will die before it takes its first step. To do that we need the hardware, the operating system, the application base and the support services in place.

3) Herewegoagain: "Will they [Amiga Inc.] be negotiating with Microsoft to bring Internet Explorer, Outlook Express and Media Player to OS4?".

Fleecy: It is something we have considered but again, as with all the other application developers out there on other platforms, until we can plonk a machine and operating system in front of them, there is little point. The perennial problem, of course is that these companies are busy with their main activities and seeing their product ported to another platform, particularly one as small as the Amiga is not something that they wish to consider. In the end, they will only 'get out of bed' if there is a large market or we provide them with financial incentive.

4) alx: "Assuming everything goes to plan, at what point in the future will Amiga start to advertise the A1/OS (not just to Amigans)?".

Fleecy: I refer you back to question 2 - we will market and advertise when the full solution is ready for those markets. This doesn't mean that there won't be penetration. We have many journalists ready to review and write about the machines. Amiga is a big story to them because the Amiga was such a large part of people's lives in the past. We will have services in place to take advantage of and capture that interest, to make use of it when the conditions are right.

5) reflect: "Maybe I've missed this when I read the featurelist, but I couldn't see ARexx there. Will ARexx still be included, and if so, will it have gotten an overhaul internally or will it 'just' be ported or will it be emulated?"

Fleecy: The ownership issues surround the original ARexx implementation are well known and we have been unable to gain access to the source. The existing 68k ARexx binary will thus be emulated. We are reviewing the entire scripting and application control for both AmigaDE and AmigaOS4 as mentioned later on.

6) unclecurio: "What are AInc doing to attract past developers to produce updated versions of their software? For example, Photogenics has ceased development for AmigaOS but would be a great product to bring back in an updated version.".

Fleecy: We are working in the background but I don't want to go into too much detail as it has become apparent that competitors are approaching the same people and trying to tie them into exclusive deals that would keep their products from AmigaOS4.0. Providing them with a list of who we are approaching, both within the Amiga community and on other platforms would really be doing their work for them. Suffice it to say that we are being as open as we can with all the developers that we have been able to locate still developing for the AmigaOS and with one or two exceptions, they are very receptive to what we have been able to tell them.

7) Eric_Z: "Is A.inc. currently involved in porting over office apps to AACE or OS4?".

Fleecy: For Amiga Anywhere, we are encouraging development of the applications that our customers are telling us they want, and this is almost always games. However, we do have customers who have requested education and productivity software and we have one of the best calculators ever created on a software platform and a digital picture application that is impressing lots of people. In the end, we encourage and work on whatever is being asked for.

8) mood: "Will there be any Amiga-Anywhere/AmigaDE-player for AmigaOS 4.x?".

Fleecy: We have already stated that we are targeting an AACE player for AmigaOS4.2

9) DaveW: "Is SHEEP the scripting language that looked rather cool available or going to be available this year for Amiga based programmers to get their hands on?".

Fleecy: We are currently reviewing SHEEP in the context of the AmigaDE and AmigaOS4 and looking at how it can be used to bring the two together as both are moved forwards and towards each other.

10) Pig: "Where do you see the company in 5 years, and where do you see AmigaOS at that time?".

Fleecy: I hope that we are on many different types of device and providing a seamless digital enviroment for users irrespective of their hardware. We have a marketing slogan we use, the new WWW, which means Whatever, Wherever, Whenever.

(Copyright © 2003 Amigaworld.net. All rights reserved.
Originally available at http://amigaworld.net/modules/fleecymoss/index.php?cat_id=1
You may freely redistribute this article, providing that a URL is provided to the original source, and the copyright notices remain intact) (ps) (Translation: sk)

[News message: 10. Mar. 2003, 16:46] [Comments: 0]
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