17.Feb.2002
Telepolis
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Story: Fighting Nintendo by means of a fly swat
In the middle of the 80s Nintendo had with NES a market share of
90% in the US and in Japan. In the above Telepolis article Konrad
Lischka describes Sega's idea to opt out of Nintendo and create
his own market. By means of Sega Console a new market for adults was established
since also older people without any PC experience could now find easy access
to video games.
When Sega's home console 'Master System' only gained a market share of
10% and the computer manufacturer NEC 1989 didn't have any success with
his home console 'TurboGrafx-16', Rosen said: "A Nintendo culture does
exists and to compete with it is extremely difficult.
The difference between the marketing concepts of both companies
becomes particularly apparent for the Mega Drive if we look at the
fighting game 'Mortal Kombat'.
The version of 'Mortal Kombat' which was released in 1993 for Sega's Mega Drive
did away with any moral considerations: The Sega version allows you to rip
off the enemies' heads and to rip out their hearts. The makers cheered:
"On average Genesis¹ has, compared to Nintendo, customers of a higher age
so that this will be the market with the highest growth for the second
half of the 90s", according to Electronic Arts Manager Bing Gordon in 1993.
The complete article is available via the title link.
Genesis¹: Mega Drive's brand name in the US.
(sd) (Translation: sr)
[News message: 17. Feb. 2002, 16:59] [Comments: 0]
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